Your clients are asking why ChatGPT recommends a competitor. Sell them generative engine optimization and answer engine optimization without building a new team.
Generative engine optimization (GEO) is the work of making a brand understandable, trustworthy and quotable for AI systems that generate answers, such as ChatGPT, Gemini, Claude and Perplexity.
Answer engine optimization (AEO) is the closely related work of structuring content so that search and AI assistants can lift a direct, correct answer from it, including Google AI Overviews, featured snippets and voice assistants.
Both build on classic SEO. A site that cannot be crawled or that says nothing distinctive will not be cited, no matter how many prompts are tracked. That is why we deliver GEO and AEO as part of the same cycle as SEO, not as a replacement.
A fixed set of buyer questions, engines, market and date, so later checks compare like with like.
Consistent facts about the client across its site, profiles and directories, so models do not confuse or misdescribe it.
Organization, service, product, FAQ and article schema that states facts explicitly instead of leaving them to inference.
Pages that answer the real questions buyers ask, with definitions, comparisons and evidence that are easy to quote.
Original data, guides and expert pages that third parties and AI systems have a reason to cite.
How the client is mentioned, cited or omitted across engines over time, with volatility reported honestly.
AI answers change between runs, models and days. We fix a baseline, repeat the same prompts under the same conditions, and report mentions, citations and the sources each engine relies on, including when the picture is noisy.
You get evidence you can show a client: captures, dates and the exact questions asked, under your agency's name.
No. AI systems still rely heavily on content that search engines can crawl and trust. GEO and AEO extend SEO; they do not replace it.
No one can. AI answers are generated by third-party systems that change constantly. We guarantee the work, the baseline and transparent reporting.
Typically ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, adjusted to the client's market and to what each platform allows to be observed.
Yes. It is the most common case: an add-on to an existing SEO retainer, delivered by us under your brand within the same monthly cycle.
Low-commitment first step
One client, one scope, one deliverable you can review before anything recurring is agreed. Then decide.
White label from the first email. We never contact your clients.